Bachelor of Marketing (Psychology)
Deakin University
Course Details
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries. You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies. Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when youre applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Qualification: Bachelor Degree (Pass)
Course structure: To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points.
CRICOS Code: 0100820
Address
Cloud(online)
Attendance options
Online/Off-campus - 3 years
Total tuition costs
AUD $124,800
ENTRY CRITERIA*
TOEFL: 79
OVERALL IELTS: 6.5
CRICOS Code: 0100820
Address
Melbourne Burwood
221 Burwood Highway
BURWOOD, Victoria, 3125
Attendance options
Full-time - 3 years
Total tuition costs
AUD $124,800
ENTRY CRITERIA*
TOEFL: 79
OVERALL IELTS: 6.5
* Note that TOEFL and IELTS scores are indicative of overall requirements in either test. Applicants are strongly encouraged to contact the educator for a more detailed breakdown of requirements. Note also that where TOEFL and IELTS scores are published applicants will typically require one or the other.